When a prospect captures their info through a form or badge scanner, your follow-up is a new message from an unfamiliar sender. When they capture it through SnapTact, your follow-up is a reply in a thread they started. Gmail, Outlook, and Yahoo treat those two emails very differently.
That single difference determines whether your message reaches the primary inbox or dies in spam.
When your auto-reply includes proper In-Reply-To and References headers, email clients recognize it as part of an existing conversation — not unsolicited outreach. Gmail, Outlook, and Yahoo all use threading as a positive engagement signal in their filtering algorithms.
The prospect sent an email. That's an engagement signal that their email provider has already recorded. When your reply arrives, the provider sees: the recipient recently engaged with this sender. That's the exact signal engagement-based filtering rewards.
SnapTact's auto-reply is sent from a fully authenticated domain with valid SPF, DKIM, and DMARC records — and it's replying to an email the prospect already received (their own sent message). Fully authenticated senders achieve 2.7× higher inbox placement than unauthenticated ones. SnapTact's architecture guarantees this from the first interaction.
Fully authenticated domains achieve 2.7× higher inbox placement rates than unauthenticated senders.
Year-over-year drop in inbox delivery rates on Office365 — the largest single-year decline recorded.
Across all industries. SaaS/Software is worse: 80.9%. Meaning 1 in 5 of your marketing emails never arrive.
Two-thirds of B2B buyers set up a dedicated junk email address specifically to avoid marketing follow-ups.
Only 5% of cold outreach emails get any reply at all. Down from 6.8% in 2023. Inbox fatigue is accelerating.
Marketing and advertising category emails average a 17.38% open rate. 83 out of 100 follow-ups are never seen.
The world's largest email providers have mandated authentication standards. Non-compliant senders are being blocked — not just filtered. The bar is rising every year.
SnapTact doesn't fight these trends — it's built on top of them. Every SnapTact follow-up is fully authenticated, threaded into an active conversation, and seeded with engagement from the prospect's initial email. The stricter email providers get, the wider SnapTact's advantage becomes.
That's the difference between sneaking through the back door of someone's inbox and being invited in through the front. SnapTact makes every follow-up a reply — because the prospect made the first move.