SnapTact started with a simple question: why are we still asking people to type into boxes?
We started where everyone starts — with forms. Web forms, landing page forms, event kiosk forms. They're how B2B companies capture leads. They're also how B2B companies lose leads.
The problems showed up immediately. Bots flooding the CRM with garbage. Competitors submitting fake leads to drain ad budgets. Real prospects typing disposable email addresses to dodge follow-up. So we started building defenses — and shipping them as products.
Anti-bot and anti-spam protection for lead capture forms. Stopped the flood of fake submissions.
Email verification and list cleaning. Caught invalid, undeliverable, and disposable addresses after capture.
Layered on top of SpamClean to flag throwaway and privacy relay domains in real time.
Each product we shipped made things better. SpamKill cut the bot traffic. SpamClean reduced bounces and flagged throwaways. But every few months, something new would break through. A cleverer bot. A new disposable domain. A more sophisticated fake.
We were playing whack-a-mole with symptoms. The underlying problem never went away — because the underlying problem wasn't bots, or fakes, or disposables. It was the form.
Every defense we built was compensating for the same root cause: forms let anyone type anything into a box with zero accountability.
The form is a 30-year-old concept. It was designed in 1994 to collect mailing addresses. It has no native identity verification, no spam protection, no mobile optimization. Every problem we kept solving — bots, fakes, disposables, deliverability — traces back to the same architectural flaw: forms accept text from anonymous sources with no way to verify who submitted it.
And even when the data is real, the downstream problem is just as bad. Your follow-up email is cold outreach from an unfamiliar sender. The prospect's inbox filters it into Promotions. Or spam. Or the junk mailbox they set up specifically for marketing emails. 1 in 6 emails never reach the inbox at all.
We'd been building increasingly sophisticated band-aids. What we needed was to remove the wound.
What if there was no form at all?
Not a better form. Not a shorter form with smarter validation. No form. What if the prospect just sent you an email instead? One tap. Their identity verified automatically through SPF, DKIM, and DMARC — the authentication protocols their email server already uses. No typing. No boxes. No trust required.
And here's the part that changed everything: when a prospect sends you an email, your reply lands in their existing thread. Not as cold outreach from an unknown sender. As a reply to a conversation they started. Gmail, Outlook, Yahoo — they all treat replies differently than new messages. Your follow-up lands in primary inbox, not Promotions. Not spam. Primary.
Every problem we'd spent years fighting — bots, fakes, disposables, deliverability, inbox placement — dissolved. Not because we built a better defense. Because we removed the thing that needed defending.
That insight became SnapTact. Ditch the form. Let the prospect's own email do what forms never could: prove who they are, and give your reply a way in.
If someone can type anything into a box and become a "lead," the system is broken by design. Identity should come from something the prospect already has — their authenticated email address.
When your first email to a prospect is indistinguishable from spam, something went wrong before you hit send. The prospect should have started the conversation — so your reply is welcome, not filtered.
You can add CAPTCHA, verification layers, and deliverability tools to a form — or you can ask why you need all those defenses in the first place. We chose the second path.
No fields, no typing, no friction. The prospect taps one button. Their verified contact information appears in your dashboard. That's it. If the prospect has to think about the process, the process is too complicated.
Three steps. One tap. Verified leads in your dashboard.